Dear Central Valley Business/Organization:
In partnership with the Central California Hispanic Chamber, Fresno Area Hispanic Chamber, the NAACP-Fresno Branch, and The Greenlining Institute, the Fresno Metro Black Chamber of Commerce is requesting your participation in the 2012 Central Valley Business Diversity Survey.
The purpose of the survey is to:
• Collect local and regional data on business diversity activities in the areas of employment, management, minority contracting and philanthropy.
• Develop benchmarks to measure future progress
• Understand where the successes and gaps are along with regional best practices in business diversity efforts.
Why are we concerned about regional business diversity?
- In the greater Fresno region, people of color—African, Asian, Latino, and Native-Americans—constitute more than 60% of the population.
- The Central Valley Latino (#12) & Asian (#21) consumer markets are some of the largest in the country.
- According to Selig Center for Economic Growth, as of 2010, the purchasing power of minorities was an estimated $3.2 trillion while women controlled $4.3 trillion of spending. In the Fresno region, ethnic minorities spend an estimated $15 billion each year.
- In addition, while ethnic minorities' economic strength is growing, it is still proportionally unbalanced. Minorities represent 42% of Fresno's businesses but only 7% of its' $33.5 billion business sector.
The relevance of business diversity efforts comes through their local impact. The survey will provide the partners and general public regional diversity data in which we can use to gauge our progress.
What happens with the survey results?
The data will be collected and processed and we will generate a report on local diversity outcomes. The results will be shared with the survey partners as a tool in their small, minority business work to foster greater economic parity.
The top companies and organizations for diversity will be recognized at the 2013 Central Valley Business Diversity Expo, March 27, 2013 in Fresno, CA.
We are requesting you to complete and return a copy of the survey, preferably online, by Wednesday, March 6, 2013. You said submit your completed survey the following ways:
Mail:
Fresno Metro Black Chamber of Commerce
1444 Fulton Street, Suite 116, Fresno, CA 93721
Scan & Email to
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Or Complete it online.
If you have any questions, feel free to call Tate Hill at the Fresno Metro Black Chamber at 559-441-7929 or
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.
Download the survey
Take it Online
